Farming for the Future

Cinematic Portrait Series

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Regenerative Agriculture

Regenerative Agriculture is a good bet to safeguard the planets’ soils. Therefore it might also play a crucial role in reversing climate change.Join the Regenerative Agriculture revolution. We created a series of cinematic portraits of farmers in transition to voice the vision of those wanting to evolve. With this series we engaged with hundreds of thousands viewers globally

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BECOMING A FARMER AGAIN

After years of conventional farming, Francesc Font Rovira reached a breaking point: his soil was dying and his business was at risk. Today, he is a pioneer in the Regenerative Agriculture movement. This film, produced in partnership with EIT Food, explores Francesc’s journey from monoculture to biodiversity—showing how working with nature instead of against it can replenish the earth for generations to come

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SOIL IS LIFE

On the sun-drenched hillsides above Lago d’Iseo, Italy, Matteo and Paola are proving that the future of farming lies in its roots. By blending ancient traditional techniques with clever, low-cost sustainable innovations, they have turned their farm into a blueprint for ecological health. This film takes you into their daily rhythm, showing how a 'soil-up' philosophy can replenish the land without costing the earth—creating a resilient legacy for the next generation of Italian pioneers.

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Regenerating the Iberian Oak Forests

In the heart of Southwestern Iberia lies the Dehesa—one of the Mediterranean’s oldest agroforestry systems. After decades of neglect and soil loss, the team at Vivencia Dehesa is proving that nature and agriculture are not mutually exclusive. This film explores how holistic management, cork oak forests, and grazing livestock work in harmony to bring a dying landscape back to life. It is a powerful example of the Regenerative Revolution: a living paradigm where every tree and animal is a vital part of a greater, thriving whole.

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A happy chicken farm

José Luis García de Castro isn't just giving chickens more space—he’s returning them to their natural habitat. As a farmer, veterinarian, and trainer, José Luis has moved beyond conventional models to create Poultree, a holistic system where nature does the perfecting. This film showcases the 'Livestock of the Future,' where chickens thrive on open pasture, imitating natural cycles to heal the land. It’s a dream of a new normal: where animal welfare and environmental restoration are inseparable parts of the same joyful story.

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The Secret Beneath Our Feet

An Introduction to Regenerative Agriculture

We are facing a silent crisis: the loss of our topsoil. With only an estimated sixty harvests left if we continue with intensive farming, the solution lies in the very ground we stand on. This cinematic explainer, created in collaboration with EIT Food, breaks down the five core principles of the Regenerative Revolution. From carbon sequestration to restoring biodiversity, we visualize how a 'soil-first' mindset can reverse climate change, secure our food systems, and restore the natural rhythm of our planet. It’s not just a farming method—it’s a profitable, sustainable path for a world in transition.

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THE IMPACT

The 7 episodes and 2 explainer films were published on the EIT Food’s Youtube channel Here’s the full list of videos on our Youtube channel.

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A Global Narrative at Scale.

What began as a mission to humanize soil health evolved into a global visual movement. Our storytelling for the Regenerative Agriculture Revolution has transcended niche audiences to reach hundreds of thousands of viewers worldwide.

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With individual films reaching nearly 100,000 views on their own, the campaign’s total reach across all platforms has cemented these stories as the definitive visual guide for the transition to planet-healthy farming.

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This isn't just content—it's a high-performance communication tool that has sparked curiosity in an audience the size of a small city, proving that the world is ready for the "meaningful matter" of restoration.

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